Privacy Policy

1. Introduction

Welcome to Pure Elixirs (“we,” “our,” “us”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information about you when you visit our website, pureelixirs.com, or make a purchase from us.

2. Information We Collect

2.1 Personal Information

When you make a purchase or attempt to make a purchase, we collect certain personal information from you, including your name, billing address, shipping address, payment information (including credit/debit card details processed via JCCSmart), email address, and phone number.

2.2 Device Information

We collect information about the device you use to access our website, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site.

2.3 Order Information

When you place an order through our website, we collect information necessary to fulfill the order, including product details, payment information, and delivery address.

2.4 Subscription Information

When you explicitly subscribe to email marketing, we collect your email address, any name you choose to provide, the signup source, the wording and time of your consent, limited browser information, and a privacy-preserving hash of the network address used to submit the form. Your subscription remains pending until you confirm it by email.

3. How We Use Your Information

3.1 To Process Transactions

We use your personal information to process your orders, manage payments through JCCSmart, and deliver the products you have purchased.

3.2 To Improve Our Services

We use device information and customer feedback to improve our website, products, and services. We also use Google Analytics to help us understand how our customers use the site.

3.3 To Communicate with You

We use your personal information to communicate with you about your order and respond to inquiries. We send marketing emails only after you have explicitly opted in and confirmed your email address. Email subscriptions are managed by the self-hosted Pure Elixirs Email Automations plugin in this WordPress website and messages are sent through the website’s configured mail service. Our legal basis for marketing email is your consent, which you can withdraw at any time.

3.4 For Security and Fraud Prevention

We use your information to protect our site and business from fraud and other illegal activities.

4. Sharing Your Information

4.1 Third-Party Service Providers

We share personal information with service providers only where needed for the purposes described above. For example, we use WooCommerce to power our online store and JCCSmart to process payments. Email subscription records are stored in this website’s WordPress database; our website hosting and configured email-delivery providers may process this information on our behalf. We also use Google Analytics and Google Search Console to understand how customers use the site and improve our marketing efforts.

4.2 Legal Requirements

We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

5. Your Rights

5.1 Access and Correction

You have the right to access and correct the personal information we hold about you. If you would like to exercise this right, please contact us using the contact details below.

5.2 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

5.3 Opt-Out

If you no longer wish to receive marketing communications from us, you can opt-out by following the unsubscribe instructions included in the emails or by contacting us directly.

6. Cookies

We use cookies to collect information about your browsing activities to provide you with a better user experience. You can disable cookies through your browser settings, but this may affect the functionality of our website. The email signup’s optional exit-intent offer uses a non-identifying value in session storage only to prevent the same offer from appearing repeatedly; it is removed when the browsing session ends and is not used for advertising or analytics. After a successful signup, a first-party functional cookie named peea_signup_complete stores only the value 1 for up to 12 months so the same browser is not shown signup forms again, including on cached pages. It contains no email address, name, subscriber ID, or tracking identifier, and it is cleared when that browser uses the unsubscribe link. For more detailed information about the cookies we use, please refer to our Cookies Policy.

7. Security

We implement a variety of security measures to maintain the safety of your personal information. These measures include encryption, access controls, and secure data storage methods. Despite these efforts, please note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. International Data Transfers

Your information, including personal data, may be transferred to, stored at, and processed by us and our third-party service providers outside of your country of residence, including in the European Union and the United States. Contact us for information about the service providers and transfer arrangements relevant to your personal data.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or the content of these third-party websites. We encourage you to read the privacy policies of any third-party websites you visit.

10. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently received personal information from a visitor under the age of 16, we will delete the information from our records.

11. Your Privacy Choices

Reading or using this website is not, by itself, consent to optional processing. Where we rely on your consent, you can withdraw it. Use the unsubscribe link in marketing emails and the cookie preference controls for optional cookies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will post the updated Privacy Policy on this page and update the Privacy Policy’s effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Pure Elixirs
Makariou III, Larnaca, Cyprus
Phone: +357 97 541816
Email: info@pureelixirs.com

14. Additional Information for European Union Residents

If you are a resident of the European Union, you have certain rights under the General Data Protection Regulation (GDPR), including the right to access your personal data, the right to have your personal data corrected or erased, the right to restrict the processing of your personal data, and the right to data portability. To exercise these rights, please contact us using the contact information provided above.

15. Your Data Protection Rights

As a resident of the European Union, you have certain rights under the General Data Protection Regulation (GDPR), including:

• Right to Access: You have the right to request copies of your personal data.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete or outdated.
• Right to Erasure: You have the right to request that we delete your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• Right to Object: You have the right to object to certain types of processing of your personal data, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the contact information provided in this privacy policy.

Effective Date: 11 July 2024

This Privacy Policy was last updated on 9 September 2026.